SEO and website optimization tools
I’ve recently been interested in SEO optimization.
Here are three very good tools that help you optimizing your website.
It’s not just about SEO! Optimizing your website for a fast load, for example, is about User Experience.
Website Grader
http://websitegrader.com/
Web Page Teter
http://www.webpagetest.org/
GTmetrix
http://gtmetrix.com/
Customer Experience Management made easy
Customer Experience Management is one of those concept that can easily fall into others, that are usually more specific.
The key point when approaching CEM is designing it for its main goal, that should be building value for the customer.
What Customer Experience Management is not (or not only):
- CRM is focused on internal processes to manage customers, CEM is designed for the needs of the single customer.
- Customer Satisfaction is a measure how products meet expectations, CEM (also) keeps customer satisfaction high.
- User Experience is about how a user feels with a product, CEM is about the products and the company itself.
CEM comes in 3 phases: acquiring, servicing and retaining the customers.
1. Acquiring
When companies want to acquire more customers, they cannot do without a multichannel experience because interactive users can reach them through many different channels; they have to be where their customers want to meet them.
2. Servicing
Customers are becoming every day more interactive and this evolution makes them expect to be able to do the things they were used to do in person. CEM is about building the digital presence in order to make it interactive, coupled with the company brand and useful for customers.
3. Retaining
CEM is also important for customer retention: its main goal is the relationship with the engaged customer, turning her from satisfied to loyal and finally to advocate.
The loyal customer's mind
Google Instant: SEO più umana
L’annuncio è di ieri: Google Instant è la nuova funzionalità che promette di rivoluzionare il modo in cui le persone cercano contenuti sul web.
Google Instant permette di visualizzare i risultati nella SERP (la pagina di risultati di una ricerca) mentre la persona sta digitando i termini della ricerca.
Sicuramente questo modificherà il modo in cui ciascuno è abituato a cercare i contenuti sul web.
Google Instant rende la SEO (ottimizzazione per i motori di ricerca) una specializzazione un po’ più umanistica di prima.
La SEO è un’attività che oscilla tra la conoscenza della tecnologia e quella del comportamento umano perchè consiste nell’ottimizzare un oggetto digitale (i contenuti del web) affinchè venga meglio valorizzato, e trovato, dai motori di ricerca, i quali però reagiscono ad input di persone reali.
Dunque l’origine del processo di ricerca è l’espressione di un bisogno di conoscenza, il punto di arrivo è la fruizione di un contenuto (due risvolti umanistici della civiltà); il processo è mediato da oggetti tecnologici: la pagina che fornisce i contenuti ed il motore di ricerca che aiuta la persona a trovarli.
Google Instant, se migliorerà l’efficacia delle ricerche, consentendo alle persone di trovare veramente contenuti migliori, sposterà anche la SEO verso una maggiore ottimizzazione dei contenuti reali e la allontanerà un poco di più dagli aspetti tecnici (metadati, strutture, ecc..)
La SEO sarà una disciplina sempre meno tecnica e sempre più umanistica.
My presentation @ ApacheCon US 2008
I am in New Orleans, attending a good ApacheCon US edition. Today I feel much more relaxed, after having given my talk yesterday afternoon.
I have published my presentation on SlideShare; if you are interested in Apache Tika, please have a look!
And now I am an Italian Bob Team member!
Today I was in Cesana Pariol, the Torino 2006 Olympic Bobsleigh, Skeleton and Luge track, to perform my first ever Bob experience.
In a few words: imagine yourself sliding on an ice half pipe, going in corners at a more than 130km per hour speed, in a more than 90 degrees slope, for 19 corners in 1400 meters, completed in 57 seconds.
After making this imagination effort, please believe me, change your expectations!
The real thing is: you are in a really small iron box, holding yourself tight to stand up to knocks and direction changings, watching your feet and your pilot’s back, trying to remember where is the last corner… because you must brake after it..
OK. It is something more exciting than that… I just wanted to give an extreme view of my experience… that was really great.
I am sure I will come back here with new details, because I am quickly discovering that Bob is not just running and going fast but it is hard work as well.
Sourcesense and Microsoft partnership announced
Today at 8 p.m CET Microsoft has announced its partnership with Sourcesense.
Visit microsoft PR page to know all the details.
I’m very proud to announce this partnership as I am one of the involved developers. It is going to be an important step for my company on the way to spread Open Source in the Enterprise industry.
We are developing the Office open XML support inside the POI Apache project. New Microsoft Spreadsheets (Office 2007 format) will be soon java manageable!
